This is one title on a network
Ontario Trade Registry is part of Wire, the trade media network Blue Crane Works owns and operates. Six titles, two audiences: contractors running businesses, and homeowners actively pricing work. You can buy this title alone, or the whole network in one placement.
- Ontario Trade Registry — compliance, licensing and safety-log reference. Contractors.
- Trades Tax Calculator — what self-employed trades owe, province by province. Contractors.
- Hamilton Home Costs — what home projects cost in the Hamilton area. Homeowners.
- Local Wire — Hamilton and Burlington news from the public record. Homeowners.
- Blue Crane Works and Sons Network — the company site and the Kingdom business directory.
How a Wire placement works
- Direct, not auctioned. You buy a placement on a title for a term. Nobody outbids you for it mid-campaign.
- Your competitor cannot buy your slot. Exclusive placements are available and are honoured by the ad server, not by a promise.
- Publisher reporting. Impressions and clicks come from our own first-party counting on sites we operate. You get a live reporting link.
- Counted honestly. An impression means at least half the ad was on screen for one continuous second — the IAB display standard. Not "the page loaded".
- Clean pages. Slots are capped, marked Sponsored with the advertiser named, and carry
rel="sponsored". No pop-ups, no interstitials, no cookies, no retargeting.
What it costs
Placements are priced by title and term. Current traffic figures for the titles that match your audience are provided before anything is agreed — we do not quote a price against numbers you have not seen. Founding rates are open while the network is young.
Read the network page at bluecraneworks.ca/wire.